Pinterest Image Sizes 2026: The Ultimate Guide for Maximum Saves & Clicks
Pinterest drives more referral traffic than Facebook, Instagram, and Twitter combined for many websites, with over 465 million monthly active users actively searching for ideas and products. Getting your Pin dimensions right is the foundation of Pinterest success.
This comprehensive guide covers every Pinterest image dimension you need in 2026, from standard Pins to Idea Pins, ads, and board optimization—plus strategies that top creators use to maximize their reach and saves.
What’s New for Pinterest in 2026
Pinterest continues evolving its visual search and shopping features:
Recent Platform Updates
- Shuffles integration: Collage creation with product tagging
- AI-powered search: Visual search improvements and body type representation
- Pinterest TV: Live shopping video streams
- Premiere Spotlight: Full-width video ads
- Quiz Pins: Interactive content for engagement
- Direct links: Link on first image of Idea Pins
- Creator rewards: Monetization through engagement
- Try On for home: AR previews for furniture and decor
Algorithm Changes Affecting Pins
- Fresh content prioritized (new Pins over repins)
- Idea Pin completion rate matters for distribution
- Save-to-impression ratio heavily weighted
- Keyword-rich descriptions improve discoverability
- Consistent pinning builds distribution
- Engaged followers see content first
Quick Reference: All Pinterest Image Sizes 2026
| Content Type | Dimensions (px) | Aspect Ratio | File Size | Best Format |
|---|---|---|---|---|
| Profile Picture | 165 x 165 minimum | 1:1 | < 10 MB | JPG, PNG |
| Standard Pin | 1000 x 1500 | 2:3 | < 20 MB | JPG, PNG |
| Long Pin | 1000 x 2100 | 1:2.1 | < 20 MB | JPG, PNG |
| Square Pin | 1000 x 1000 | 1:1 | < 20 MB | JPG, PNG |
| Idea Pin (static) | 1080 x 1920 | 9:16 | < 20 MB | JPG, PNG |
| Idea Pin (video) | 1080 x 1920 | 9:16 | < 2 GB | MP4, MOV |
| Video Pin | 1080 x 1920 | 9:16, 1:1, 2:3 | < 2 GB | MP4, MOV |
| Board Cover | 600 x 600 minimum | Cropped 3:2 | < 10 MB | JPG, PNG |
| Collection Pin | 1000 x 1500 | 2:3 | < 20 MB | JPG, PNG |
| Carousel Pin | 1000 x 1500 each | 2:3 | < 20 MB | JPG, PNG |
| Standard Ad | 1000 x 1500 | 2:3 | < 20 MB | JPG, PNG |
| Carousel Ad | 1000 x 1500 each | 2:3 or 1:1 | < 20 MB | JPG, PNG |
| Collections Ad | 1000 x 1500 | 2:3 | < 20 MB | JPG, PNG |
| Video Ad | 1080 x 1920 | 9:16, 2:3, 1:1 | < 2 GB | MP4, MOV |
Pro Tip: Use Image for Post to create perfectly sized Pinterest Pins with optimal dimensions—no cropping surprises!
Standard Pins: Your Core Content
Standard Pins are the foundation of your Pinterest strategy. Here’s how to optimize them:
Standard Pin Specifications
- Ideal dimensions: 1000 x 1500 pixels
- Aspect ratio: 2:3 (recommended)
- Minimum width: 600 pixels
- Maximum aspect ratio: 1:2.1 (after this, Pins are truncated)
- File format: JPG, PNG
- File size: Under 20 MB
- Color space: sRGB
Standard Pin Best Practices
1. Embrace Vertical Orientation
- 2:3 ratio Pins get the most visibility
- Vertical content occupies more feed real estate
- Mobile-first design is essential (85% mobile users)
2. Text Overlay Strategy
- Include title/headline text on image
- Use 3-7 words for readability
- Place text in upper third for preview visibility
- Ensure 30%+ contrast for accessibility
- Sans-serif fonts work best at small sizes
3. Brand Consistency
- Include subtle logo/watermark
- Consistent color palette across Pins
- Recognizable template style
- URL overlay for traffic (optional)
4. Image Quality Standards
- High-resolution, crisp images
- Well-lit with good color saturation
- Avoid stock photo “look”—authentic performs better
- Product images with lifestyle context
Pin Types Performance Comparison
| Pin Type | Reach Potential | Best For | CTR Average |
|---|---|---|---|
| Standard 2:3 | Highest | All content | 0.5-2% |
| Long 1:2.1 | High | Step-by-step, infographics | 0.4-1.5% |
| Square 1:1 | Medium | Product images | 0.3-1% |
| Horizontal | Lowest | Not recommended | 0.2-0.5% |
Idea Pins: Multi-Page Stories
Idea Pins (formerly Story Pins) are Pinterest’s answer to Stories and Reels:
Idea Pin Specifications
Static Pages:
- Dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16 (full screen)
- Pages per Idea Pin: Up to 20
- File format: JPG, PNG
- File size: Under 20 MB per page
Video Pages:
- Resolution: 1080 x 1920 pixels
- Aspect ratio: 9:16, 1:1, or 4:5
- Duration per page: 3-60 seconds
- Total video length: Up to 5 minutes across pages
- File format: MP4, MOV
- File size: Under 2 GB total
Idea Pin Best Practices
- Start with a hook—first page determines saves
- Mix media types—combine static and video pages
- Clear step numbers for tutorials
- Consistent visual style across all pages
- End with call-to-action—encourage saves and follows
- Use music from Pinterest’s library
- Add topic tags (up to 10) for discovery
Safe Zones for Idea Pins
| Element | Space Reserved | Recommendation |
|---|---|---|
| Top | ~150px | Keep title below |
| Bottom | ~250px | Profile icon and CTA buttons |
| Left side | ~40px | Generally safe |
| Right side | ~40px | Page indicators |
| Center zone | 1000 x 1520 | Safe for all content |
Idea Pin Content Ideas
- Step-by-step tutorials (recipes, DIY, crafts)
- Before and after transformations
- Product demonstrations and reviews
- Travel guides with multiple locations
- Outfit ideas with styled photos
- Educational content with slides
- Inspiration boards with curated images
Video Pins: Moving Content
Video Pins capture attention in the feed and can significantly boost engagement:
Video Pin Specifications
- Resolution: 1080 x 1920 pixels (9:16 recommended)
- Also supported: 1080 x 1080 (1:1), 1000 x 1500 (2:3)
- Duration: 4 seconds to 15 minutes
- Optimal length: 6-15 seconds for engagement
- File format: MP4, MOV, M4V
- File size: Under 2 GB
- Frame rate: 25-60 fps
- Bitrate: Minimum 10 Mbps recommended
Video Pin Best Practices
- Hook in first 3 seconds—autoplay is silent
- Add text overlays—most viewing is sound-off
- Loop seamlessly for short videos
- Vertical orientation matches mobile viewing
- Strong thumbnail—custom cover image option
- Include captions for accessibility
Video Performance by Length
| Length | Best For | Completion Rate |
|---|---|---|
| 6-15 seconds | Quick tips, product demos | 60-80% |
| 15-30 seconds | Tutorials, reviews | 40-60% |
| 30-60 seconds | Detailed how-tos | 25-40% |
| 1-5 minutes | In-depth content | 15-25% |
Pinterest Profile & Boards
Optimize your profile elements for discoverability:
Profile Picture Specifications
- Minimum size: 165 x 165 pixels
- Recommended size: 400 x 400 pixels
- Display size: 165 x 165 pixels (circular)
- File format: JPG, PNG
- File size: Under 10 MB
Profile Picture Best Practices
- Use consistent branding across platforms
- Face photos work for personal brands
- Logo works for businesses
- High contrast for visibility at small sizes
- Simple design—avoid text
Board Cover Specifications
- Display size: 222 x 150 pixels
- Upload minimum: 600 x 600 pixels
- Recommended: 1000 x 1000 pixels (crop adjustable)
- Format: JPG, PNG
Board Cover Best Practices
- Create custom covers for brand consistency
- Include board title on cover image
- Use brand colors for recognition
- Select best Pin or create unique graphic
- Consistent style across all boards
Pinterest Advertising Specifications
Pinterest offers several ad formats with specific requirements:
Standard Ads (Promoted Pins)
- Dimensions: 1000 x 1500 pixels (2:3)
- File format: JPG, PNG
- File size: Under 20 MB
- Title: Up to 100 characters
- Description: Up to 500 characters
Carousel Ads
- Number of images: 2-5 cards
- Dimensions per card: 1000 x 1500 pixels (2:3) or 1000 x 1000 pixels (1:1)
- All cards same ratio required
- File format: JPG, PNG
- File size: Under 20 MB per card
Video Ads
- Resolution: 1080 x 1920 (9:16), 1080 x 1080 (1:1), or 1000 x 1500 (2:3)
- Duration: 4 seconds to 15 minutes
- Recommended: 6-15 seconds
- File format: MP4, MOV
- File size: Under 2 GB
- Bitrate: 10 Mbps minimum
Collections Ads
- Hero image: 1000 x 1500 pixels (2:3)
- Product images: Pulled from catalog
- Products shown: 3 secondary images below hero
- Catalog required: Yes
Shopping Ads
- Product images: 1000 x 1000 pixels (1:1) from catalog
- Background: Clean, white recommended
- File format: JPG, PNG
- Catalog required: Yes
Quiz Ads
- Cover image: 1000 x 1500 pixels (2:3)
- Result images: 1000 x 1500 pixels each
- Questions: Up to 3
- Answer options: Up to 3 per question
Algorithm Optimization Tips
Pinterest SEO: Keywords Are Critical
Pinterest functions as a visual search engine. Optimize with keywords:
| Element | Character Limit | Keyword Strategy |
|---|---|---|
| Pin title | 100 characters | Primary keyword + descriptor |
| Pin description | 500 characters | 2-3 keyword variations |
| Board name | 50 characters | Category keyword |
| Board description | 500 characters | Long-tail keywords |
| Profile bio | 160 characters | Niche keywords |
Optimal Pinning Strategy
| Channel Size | Daily Pins | Fresh Content Ratio |
|---|---|---|
| New accounts | 10-15 | 80% fresh, 20% repins |
| Growing accounts | 15-25 | 60% fresh, 40% repins |
| Established | 25-50 | 50% fresh, 50% repins |
Best Posting Times
- Best days: Saturday and Sunday
- Peak hours: 8-11 PM local time
- Also strong: 2-4 PM
- Worst times: 1-7 AM
Engagement Metrics That Matter
| Metric | Weight | How to Optimize |
|---|---|---|
| Saves | Very High | Valuable, actionable content |
| Outbound clicks | Very High | Clear CTAs, curiosity gaps |
| Close-ups | High | Detailed, readable content |
| Repins | High | Shareable, universal appeal |
| Comments | Medium | Question-based captions |
| Follows | Medium | Consistent, quality content |
Rich Pins: Enhanced Content
Rich Pins add extra information automatically from your website:
Types of Rich Pins
| Type | Extra Info Displayed | Best For |
|---|---|---|
| Product | Price, availability, link | E-commerce |
| Recipe | Ingredients, cook time, ratings | Food blogs |
| Article | Headline, author, description | Publishers |
Rich Pin Requirements
- Website must have Open Graph or Schema markup
- Apply for Rich Pins through Pinterest
- Keep website metadata updated
- Images still follow standard Pin specs
Design Tips for Maximum Engagement
Color Psychology on Pinterest
| Color | Association | Best For |
|---|---|---|
| Red | Urgency, passion | Food, sale promotions |
| Orange | Energy, warmth | Autumn, DIY projects |
| Yellow | Happiness, attention | Summer, children’s content |
| Green | Nature, health | Wellness, gardening |
| Blue | Trust, calm | Business, home decor |
| Pink | Feminine, soft | Beauty, weddings |
| White | Clean, minimal | Lifestyle, products |
Text Overlay Formulas
Effective Pinterest text overlays follow patterns:
- How-To: “How to [Result] in [Time/Steps]”
- List: “[Number] [Topic] You Need to Know”
- Mistake: “[Number] [Topic] Mistakes to Avoid”
- Secret: “The Secret to [Desired Outcome]”
- Ultimate: “The Ultimate Guide to [Topic]“
Font Recommendations
| Font Type | Examples | Best For |
|---|---|---|
| Bold sans | Montserrat, Bebas Neue | Headlines |
| Clean sans | Open Sans, Lato | Body text |
| Script | Pacifico, Dancing | Feminine, lifestyle |
| Serif | Playfair, Merriweather | Luxury, editorial |
Exporting Tips for Best Quality
Standard Pin Export Settings
- Format: JPG at 80-90% quality
- Color space: sRGB
- Resolution: 72 DPI
- Dimensions: 1000 x 1500 pixels exactly
Video Export Settings
- Container: MP4
- Codec: H.264
- Resolution: 1080 x 1920 pixels
- Frame rate: 30 fps
- Bitrate: 10-15 Mbps
Troubleshooting Common Issues
Pin Appears Cropped in Feed
Causes:
- Aspect ratio exceeds 1:2.1
- Important content at bottom
Fixes:
- Stick to 2:3 ratio maximum
- Keep key content in upper 2/3
Pin Image Blurry
Causes:
- Source under 1000px wide
- Heavy compression
- Wrong color space
Fixes:
- Always export at 1000px+ width
- Use 80%+ JPG quality
- Convert to sRGB
Low Pin Distribution
Causes:
- Missing keywords
- Inconsistent pinning
- Poor initial engagement
Fixes:
- Add keywords to title and description
- Pin 10-25 times daily consistently
- Improve visual quality and hooks
FAQ: Pinterest Dimensions 2026
What is the best Pinterest image size in 2026? The optimal Pinterest image size is 1000 x 1500 pixels with a 2:3 aspect ratio. This vertical format dominates the Pinterest feed and receives the most engagement and saves.
What is the ideal Pinterest pin aspect ratio? The ideal Pinterest aspect ratio is 2:3 (vertical). Pinterest recommends this ratio because it takes up the most feed space without getting truncated. Pins can be up to 1:2.1 ratio.
What size should Pinterest Idea Pins be? Pinterest Idea Pins should be 1080 x 1920 pixels (9:16 ratio) for full-screen display. This matches the standard vertical video format used across social platforms.
What’s the Pinterest profile picture size? Pinterest profile pictures should be at least 165 x 165 pixels, though 400 x 400 pixels or higher is recommended for crisp display. They appear as circles across the platform.
What size are Pinterest board covers? Pinterest board covers display at 222 x 150 pixels. Upload at least 600 x 600 pixels and Pinterest will crop to the cover size. You can adjust the crop area when setting the cover.
What are Pinterest ad specifications? Pinterest Standard Ads should be 1000 x 1500 pixels (2:3 ratio), under 20 MB, in JPG or PNG format. Carousel ads support 2-5 images, each at 1000 x 1500px.
Does Pinterest support video Pins? Yes, Pinterest supports video Pins at 1080 x 1920 pixels (9:16), 9:16, 1:1, or 2:3 aspect ratios. Videos can be 4 seconds to 15 minutes long, with 6-15 seconds performing best.
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