LinkedIn Image Sizes 2025: The Complete Professional’s Guide

LinkedIn processes over 2 million posts per day, and posts with images receive 98% more comments than text-only posts. Yet, most professionals still struggle with image dimensions, resulting in cropped photos, pixelated graphics, and missed engagement opportunities.

This comprehensive guide covers every LinkedIn image size you need in 2025, plus optimization strategies that top creators use to maximize reach and engagement.

Quick Reference: All LinkedIn Image Dimensions

Image Type	Dimensions (px)	Aspect Ratio	Max File Size	Format
Profile Picture	400 x 400	1:1	8 MB	JPG, PNG
Cover Photo	1128 x 191	4:1	8 MB	JPG, PNG
Post Image (Landscape)	1200 x 627	1.91:1	8 MB	JPG, PNG, GIF
Post Image (Square)	1200 x 1200	1:1	8 MB	JPG, PNG, GIF
Post Image (Portrait)	627 x 1200	1:1.91	8 MB	JPG, PNG, GIF
LinkedIn Story	1080 x 1920	9:16	8 MB	JPG, PNG
Article Cover	1280 x 720	16:9	8 MB	JPG, PNG
Event Banner	1776 x 444	4:1	8 MB	JPG, PNG
Video Thumbnail	1280 x 720	16:9	2 MB	JPG, PNG

Pro Tip: Use Image for Post to automatically generate images with perfect LinkedIn dimensions—no memorization required.

LinkedIn Profile Picture: Making the Perfect First Impression

Your profile picture generates 14x more profile views and 36x more messages. Here’s how to optimize it:

Technical Specifications:

• Minimum Size: 400 x 400 pixels
• Recommended: 800 x 800 pixels for retina displays
• Display: Circular crop (plan accordingly)
• File Size: Up to 8 MB
• Format: JPG or PNG

Best Practices for Profile Pictures:

1. Face Positioning: Center your face, occupying 60% of the frame
2. Background: Use a plain or softly blurred background
3. Lighting: Natural light from the front, avoid harsh shadows
4. Expression: Smile naturally—profiles with smiles get 40% more connections
5. Attire: Dress for your industry (business casual works for most)

Common Mistakes to Avoid:

• Group photos or photos with pets
• Logos instead of headshots (unless company page)
• Outdated photos (update every 2-3 years)
• Heavy filters or excessive editing
• Poor resolution or pixelated images

LinkedIn Cover Photo: Your Professional Billboard

The cover photo (background image) is prime real estate that only 32% of users optimize properly.

Technical Specifications:

• Exact Size: 1128 x 191 pixels
• Aspect Ratio: Approximately 6:1
• Safe Zone: Keep text/logos within center 1000 x 150px
• File Size: Up to 8 MB
• Format: JPG or PNG

Cover Photo Strategy:

For Individual Profiles:

• Professional achievements or awards
• Industry-relevant imagery
• Personal brand statement
• Contact information (strategically placed)
• Speaking engagements or book covers

For Company Pages:

• Brand messaging and value proposition
• Product showcases
• Team photos or office culture
• Current campaigns or initiatives
• Event promotions

Design Tips:

• Use high contrast for text readability
• Align with your profile’s color scheme
• Update quarterly to stay fresh
• Include a subtle call-to-action
• Test on mobile (60% of LinkedIn traffic)

LinkedIn Post Images: Maximizing Engagement

LinkedIn’s algorithm favors native uploads over external links. Posts with optimized images see 2x higher engagement rates.

Landscape Images (Most Common):

• Size: 1200 x 627 pixels
• Ratio: 1.91:1
• Use For: Articles shares, infographics, announcements

Square Images (Best for Mobile):

• Size: 1200 x 1200 pixels
• Ratio: 1:1
• Use For: Quotes, tips, personal updates

Portrait Images (Attention-Grabbing):

• Size: 627 x 1200 pixels
• Ratio: 1:1.91
• Use For: Testimonials, before/after, processes

Multi-Image Posts:

• LinkedIn supports up to 9 images per post
• All images should have the same dimensions
• Swipeable on mobile (like Instagram carousel)
• Each image can have up to 8 MB

LinkedIn Article Headers: Professional Publishing

LinkedIn articles (newsletters) can reach beyond your immediate network, making header images crucial.

Specifications:

• Recommended: 1280 x 720 pixels
• Minimum: 744 x 400 pixels
• Ratio: 16:9 (widescreen)
• Displays: Full width on article page

Article Image Best Practices:

1. Include article title in the image
2. Use brand colors consistently
3. Add your logo or headshot
4. Keep text readable on mobile
5. Use relevant icons or illustrations

LinkedIn Stories: Ephemeral Content Strategy

Though less popular than Instagram Stories, LinkedIn Stories can increase profile views by 47%.

Specifications:

• Size: 1080 x 1920 pixels
• Ratio: 9:16 (vertical)
• Duration: 20 seconds per story
• Format: JPG, PNG, or MP4 (video)

Story Content Ideas:

• Behind-the-scenes content
• Quick tips or insights
• Event highlights
• Day-in-the-life content
• Polls and questions

LinkedIn Event Banners: Driving Attendance

Events are underutilized on LinkedIn but can generate significant engagement.

Specifications:

• Size: 1776 x 444 pixels
• Ratio: 4:1
• Safe Zone: Center 1600 x 400 pixels

Event Banner Must-Haves:

• Event name and tagline
• Date and time (with timezone)
• Key speakers or hosts
• Registration CTA
• Brand elements

Advanced Optimization Techniques

1. Text Overlay Rules:

• Keep text under 20% of image area
• Use high contrast (check with squint test)
• Minimum font size: 24pt for mobile readability
• Stick to 2 fonts maximum

2. Color Psychology for LinkedIn:

• Blue: Trust, professionalism (LinkedIn’s color)
• Green: Growth, success
• Orange: Energy, creativity
• Gray: Sophistication, corporate
• White: Clarity, simplicity

3. Compression Without Quality Loss:

• Use tools like TinyPNG for PNGs
• Export JPGs at 85% quality
• Remove metadata to reduce file size
• Consider WebP (with JPG fallback)

4. Accessibility Considerations:

• Add alt text to all images
• Ensure 4.5:1 contrast ratio for text
• Avoid text in images when possible
• Use patterns in addition to colors

Industry-Specific Guidelines

B2B Technology:

• Data visualizations and charts
• Product screenshots with annotations
• Comparison tables
• Technical diagrams

Professional Services:

• Team photos and headshots
• Client testimonials
• Process infographics
• Thought leadership quotes

Healthcare & Life Sciences:

• Research findings
• Medical illustrations (simplified)
• Patient success stories
• Conference highlights

Finance & Banking:

• Market trends and graphs
• Financial tips infographics
• Team expertise showcases
• Regulatory updates

Creating LinkedIn Images at Scale

For professionals posting regularly, consider this workflow:

1. Template Creation: Design 5-10 templates for different post types
2. Batch Production: Create a week’s worth of images at once
3. A/B Testing: Try different styles and track engagement
4. Repurposing: Adapt top-performing content for other platforms
5. Automation: Use Image for Post for instant generation

Measuring Image Performance

Track these metrics to optimize your LinkedIn image strategy:

Engagement Metrics:

• Views: Total impressions
• Engagement Rate: (Likes + Comments + Shares) / Views
• Click-Through Rate: Link clicks / Views
• Share Rate: Shares / Views

What Good Looks Like:

• Engagement Rate: 2-3% (excellent: 5%+)
• CTR: 1-2% (excellent: 3%+)
• Share Rate: 0.5-1% (excellent: 2%+)

Common LinkedIn Image Mistakes

1. Using Stock Photos: LinkedIn users can spot generic stock photos immediately
2. Over-Designing: Cluttered designs perform worse than simple, clear images
3. Ignoring Mobile: 57% of LinkedIn users access via mobile
4. Inconsistent Branding: Random image styles hurt professional credibility
5. Wrong Dimensions: Cropped or stretched images look unprofessional

The LinkedIn Algorithm and Images

LinkedIn’s algorithm considers:

• Dwell Time: How long users look at your image
• Early Engagement: Reactions in the first hour
• Format Preference: Native images > external links
• Completion Rate: For carousels and documents
• Comments Quality: Meaningful comments boost reach

Tools and Resources

Free Tools:

• Image for Post: LinkedIn-optimized templates
• Canva: General design tool with LinkedIn templates
• Unsplash: High-quality stock photos
• TinyPNG: Image compression

Paid Tools:

• Adobe Creative Suite: Professional design
• Figma: Collaborative design
• Buffer: Scheduling with image optimization
• Hootsuite: Analytics and optimization

Future-Proofing Your LinkedIn Images

Emerging Trends for 2025-2026:

1. AI-Generated Images: Growing acceptance of AI art
2. Interactive Content: Polls and clickable elements
3. Video Thumbnails: Custom thumbnails for video posts
4. AR Filters: Expected LinkedIn Stories feature
5. Dynamic Content: Personalized images based on viewer

Quick Wins Checklist

Before posting your next LinkedIn image:

• Correct dimensions for post type
• Text readable on mobile
• Brand colors included
• Alt text added
• File under 8MB
• Tested on different devices
• Clear call-to-action
• Engaging headline/hook

Start Creating Perfect LinkedIn Images Today

Don’t let wrong dimensions hurt your LinkedIn engagement. Try Image for Post to create perfectly sized LinkedIn images in under 60 seconds. No design skills required.

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Want platform-specific guides? Check out our Instagram Image Sizes Guide or Facebook Dimensions Guide.