What is the best size for Facebook posts in 2026?

The optimal Facebook post size is 1200 x 630px for link posts and shared content. For photo posts, use 1200 x 1200px (square) or maintain the original aspect ratio up to 2048px on the longest side.

What size should Facebook cover photos be?

Facebook cover photos should be 820 x 312px for desktop and will scale to 820 x 462px on mobile. Upload at 820 x 312px minimum, but 1640 x 624px is recommended for high-resolution displays.

What are Facebook Story dimensions?

Facebook Stories should be 1080 x 1920 pixels with a 9:16 aspect ratio. Keep important content within the safe zone (1080 x 1680px) to avoid being covered by UI elements.

What size should Facebook profile pictures be?

Facebook profile pictures should be at least 170 x 170 pixels, though 800 x 800px is recommended for best quality. They display as circles at 170 x 170px on desktop and 128 x 128px on mobile.

What are the Facebook ad image requirements?

Facebook feed ads should be 1200 x 628px (1.91:1 ratio). Story ads use 1080 x 1920px (9:16 ratio). Keep text to less than 20% of the image area for optimal delivery and costs.

What are Facebook Reels dimensions?

Facebook Reels use 1080 x 1920 pixels (9:16 ratio), the same as Stories. Reels can be up to 90 seconds long and should be designed for full-screen vertical viewing.

How do I optimize images for Threads cross-posting?

When cross-posting to Threads from Facebook/Instagram, use 1080 x 1080px (square) or 1080 x 1350px (portrait) for consistent display across platforms.

Facebook Image Sizes 2026: The Complete Guide for Every Content Type

With 3+ billion active users, Facebook remains the world’s largest social media platform. Yet 73% of posts are uploaded with suboptimal dimensions, leading to poor image quality, cropping issues, and reduced organic reach. Getting your Facebook image sizes right is crucial for maximizing engagement and maintaining a professional brand presence.

This comprehensive guide covers every Facebook image dimension you need in 2026, from profile pictures to Reels to ads, with insider tips from top social media managers and Meta’s own best practices.

What’s New for Facebook in 2026

Meta has continued evolving Facebook with significant updates:

Recent Platform Updates

Reels expansion: Primary video format across Facebook
AI recommendations: Enhanced content discovery
Creator monetization: New visual content revenue streams
Meta Verified: Blue checkmarks with enhanced features
Threads integration: Cross-platform content sharing
Enhanced Groups: New visual features for communities
Professional Mode: Enhanced profile analytics

Algorithm Changes Affecting Images

Reels receive 3x the organic reach of static images
Native video and images outperform link posts
Original content prioritized over reshares
“Meaningful interactions” (comments, shares) heavily weighted
Time spent viewing content matters more than likes

Quick Reference: All Facebook Image Sizes 2026

Content Type	Dimensions (px)	Aspect Ratio	File Size	Best Format	Display Notes
Profile Picture	170 x 170 minimum	1:1	< 10 MB	JPG, PNG	Displays as circle
Cover Photo	820 x 312	2.63:1	< 10 MB	JPG, PNG	Mobile: 820 x 462px
Post Image	1200 x 630	1.91:1	< 10 MB	JPG, PNG	Shared links
Photo Post	1200 x 1200	1:1	< 10 MB	JPG	Native uploads
Facebook Stories	1080 x 1920	9:16	< 30 MB	JPG, PNG	60-second max
Facebook Reels	1080 x 1920	9:16	< 4 GB	MP4	90-second max
Event Cover	1920 x 1005	1.91:1	< 10 MB	JPG, PNG	Desktop display
Page Header	1200 x 630	1.91:1	< 10 MB	JPG, PNG	Above timeline
Feed Ads	1200 x 628	1.91:1	< 30 MB	JPG, PNG	<20% text
Story Ads	1080 x 1920	9:16	< 30 MB	JPG, PNG	Full screen
Group Cover	1640 x 624	2.63:1	< 10 MB	JPG, PNG	Group header
Marketplace	1200 x 1200	1:1	< 10 MB	JPG, PNG	Product listings

Pro Tip: Use Image for Post to automatically generate Facebook images with perfect dimensions and optimal compression—no more guesswork!

Facebook Profile Pictures: Your Digital Identity

Your profile picture appears across every Facebook interaction, making it one of your most important brand assets:

Technical Specifications

Minimum Size: 170 x 170 pixels
Recommended Size: 800 x 800 pixels (for crisp display)
Display Sizes:
- Desktop: 170 x 170px
- Mobile: 128 x 128px
- Comments: 32 x 32px
- Messenger: 60 x 60px
Format: JPG or PNG
Shape: Always displays as a circle

Profile Picture Best Practices

For Personal Profiles:

Use a high-quality headshot
Ensure face is centered and clearly visible
Keep background simple and non-distracting
Smile naturally (increases trust by 27%)
Update every 6-12 months to stay current
Consider how it appears in dark mode

For Business Pages:

Use your logo or brand mark
Ensure it’s readable when small (32px)
Maintain consistent branding across platforms
Test visibility at all display sizes
Consider seasonal updates for campaigns
Use PNG for logos with transparency

Optimization Tips:

Upload at 800 x 800px for best quality
Use bright, high-contrast images
Avoid text (it becomes unreadable when small)
Test how it looks as a circle before uploading
Compress to under 100KB for fast loading

Facebook Cover Photos: Your Brand Canvas

Cover photos are prime real estate for showcasing your brand personality and current campaigns:

Cover Photo Specifications

Desktop Size: 820 x 312 pixels
Mobile Size: 820 x 462 pixels (same width, taller)
Recommended Upload: 1640 x 624 pixels (2x resolution)
Safe Zone: Keep important elements within 820 x 312px area
File Types: JPG, PNG, or GIF

Cover Photo Strategy

Design Considerations:

Keep key information in the center 820 x 312px area
Avoid placing text near the bottom (profile picture overlap)
Use high-contrast images for text readability
Consider both desktop and mobile views during design
Update monthly to keep content fresh
Account for CTA button placement (right side)

Content Ideas:

Current promotions or announcements
Brand values or mission statement
Product showcases or services
Seasonal campaigns or events
Team photos or behind-the-scenes content
Customer testimonials or social proof

Safe Zone Mapping:

Desktop: |--Profile Pic--|-----Main Content (600px)-----|--CTA Button--|
Mobile:  Extended vertical view - center content works for both

Facebook Feed Posts: Driving Engagement

Facebook feed posts are your primary content vehicle, with different dimensions serving different purposes:

Standard Post Images (1200 x 630px)

This is the most versatile Facebook post size, perfect for:

Shared links and articles
Blog post promotions
Event announcements
Quote graphics
Infographics

Why This Size Works:

Optimal for Facebook’s news feed algorithm
Perfect aspect ratio for link previews (Open Graph)
Maintains quality across all devices
Ideal for cross-platform sharing (LinkedIn, Twitter)

Design Best Practices:

Keep important text within the top 75% of the image
Use bold, readable fonts (minimum 18px)
Maintain 5% padding on all sides
Ensure high contrast for mobile viewing

Photo Posts (Native Uploads)

For photos uploaded directly to Facebook:

Square: 1200 x 1200px (high engagement)
Landscape: Up to 2048px wide, 1:1 to 1.91:1 ratio
Portrait: Up to 2048px tall, 1:1 to 4:5 ratio

Photo Post Strategy:

Square posts perform 35% better than landscape
Use natural lighting when possible
Include faces (increases engagement by 32%)
Add captions that encourage interaction
Post during peak hours (1-4 PM weekdays)

Carousel Posts

Facebook carousel posts can include 2-10 images:

Individual Image Size: 1200 x 1200px
Aspect Ratio: 1:1 (square) recommended
File Limit: 30 MB total for all images

Carousel Best Practices:

Tell a sequential story across images
Use consistent styling throughout
Include a clear call-to-action on the last image
Mix product shots with lifestyle images
Add compelling descriptions for each card

Facebook Reels: The New Priority

Facebook Reels are now the platform’s priority content format:

Reels Specifications

Size: 1080 x 1920 pixels
Aspect Ratio: 9:16 (vertical)
Maximum Length: 90 seconds
File Size: Up to 4 GB
Format: MP4, MOV

Reels Cover Images

Size: 1080 x 1920 pixels
Display: Full-screen when browsing Reels
Custom Upload: Recommended for brand consistency

Reels Best Practices

Hook viewers in first 3 seconds
Add captions (80% watch without sound)
Use trending audio when relevant
Create for vertical full-screen viewing
End with clear CTA
Cross-post to Instagram Reels

Facebook Stories: The Engagement Booster

With 500 million daily users, Facebook Stories offer massive reach potential:

Stories Technical Specs

Size: 1080 x 1920 pixels
Aspect Ratio: 9:16 (vertical)
Duration: 60 seconds maximum
Safe Zone: Keep content within 1080 x 1680px
File Types: JPG, PNG, MP4, MOV

Stories Design Guidelines

Safe Zones:

Top 150px: Reserved for profile info
Bottom 200px: Reserved for interaction buttons
Active Area: 1080 x 1570px for your content

Visual Elements:

Use vertical orientation only
Keep text large and readable (minimum 24pt)
High contrast essential for mobile viewing
Include interactive elements (polls, questions)

Content Strategy:

Behind-the-scenes content performs best
Use polls and questions for 2x engagement
Add location tags for local discovery
Include link stickers (now available to all Pages)
Post consistently (daily optimal)

Story Content Calendar

Monday: Motivation quotes or tips Tuesday: Tutorial or how-to content Wednesday: Behind-the-scenes Thursday: Throwback content Friday: Feature customers or community Weekend: Fun, casual content

Facebook Events: Building Community

Event cover images are crucial for attendance and engagement:

Event Image Specifications

Size: 1920 x 1005 pixels
Aspect Ratio: 1.91:1
Mobile Display: 560 x 315 pixels
File Size: Under 10 MB

Event Image Best Practices

Essential Information to Include:

Event name and date
Location or “Virtual Event” badge
Key speakers or attractions
Clear call-to-action

Design Tips:

Use bold, readable typography
Include brand colors and logos
Show what attendees can expect
Use high-quality, relevant imagery
Test readability at mobile size
Include time zone for virtual events

Facebook Ads: Maximizing ROI

Facebook ad images have specific requirements that directly impact performance and cost:

Feed Ad Specifications

Size: 1200 x 628 pixels
Aspect Ratio: 1.91:1
Text Limit: Less than 20% of image area (recommended)
File Size: Under 30 MB
Resolution: Minimum 1080px width

Story Ad Specifications

Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Full-Screen Display
Duration: 1-15 seconds for video
Text Overlay: Minimal recommended

Reels Ad Specifications

Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Length: Up to 60 seconds
Format: MP4, MOV

Ad Image Best Practices

The 20% Text Guidance: While Facebook relaxed this rule, images with less text still perform better:

0-10% Text: Best performance and reach
10-20% Text: Good performance
20%+ Text: May see reduced reach and higher costs

High-Converting Ad Elements:

Faces increase click-through rates by 25%
Bright colors perform better than dark
Clear value proposition in text overlay
Strong call-to-action buttons
Mobile-first design approach
Social proof elements

A/B Testing Strategy:

Test different images with same copy
Try various color schemes
Test with and without faces
Compare text overlay positions
Analyze performance by demographic
Refresh creatives every 2-3 weeks

Facebook Groups: Building Communities

Facebook Groups have unique image requirements:

Group Cover Photo

Size: 1640 x 624 pixels
Displays at: 820 x 312 pixels on desktop
Mobile: Cropped to 820 x 462 pixels

Group Post Images

Same as regular Facebook posts:

Standard: 1200 x 630 pixels
Photo Posts: Up to 2048px wide

Group-Specific Tips

Update cover for group milestones
Create branded post templates
Use consistent visual themes
Feature member content
Design welcome graphics for new members

Facebook Marketplace

For product listings on Marketplace:

Marketplace Image Specs

Size: 1200 x 1200 pixels (square)
Minimum: 600 x 600 pixels
Maximum: 10 images per listing
Format: JPG, PNG

Marketplace Best Practices

Use white or neutral backgrounds
Show multiple angles
Include scale reference
Ensure good lighting
Avoid text overlays on product
Show product in use (lifestyle shots)

Facebook Video Content

Video is increasingly important for Facebook reach:

Video Thumbnail Specifications

Minimum: 1280 x 720 pixels (720p)
Recommended: 1920 x 1080 pixels (1080p)
Aspect Ratios: 16:9, 9:16, 1:1, 4:5
File Size: Up to 10 GB

Video Thumbnail Best Practices:

Use bright, engaging imagery
Include text overlay for context
Show faces when possible
Test different thumbnails for same video
Maintain brand consistency
Create custom thumbnails (don’t use auto-select)

Advanced Facebook Image Optimization

Compression and Quality

Facebook’s Compression:

Reduces large images automatically
Can degrade quality significantly
Processes images to 720px wide for feed display
Maintains higher resolution for full-size view

Pre-Optimization Strategy:

Export at exact recommended dimensions
Use 80-85% JPG quality setting
Remove metadata to reduce file size
Use sRGB color profile
Test compression before uploading

Color Profile Management

Best Practices:

Always export in sRGB color space
Avoid highly saturated colors (they shift on Facebook)
Test images on multiple devices
Consider both light and dark mode viewing
Slightly increase contrast for mobile readability

Mobile Optimization Checklist

With 98% of Facebook users accessing via mobile:

Text readable at 14pt minimum
High contrast between text and background
Touch-friendly interactive elements
Fast loading (optimized file sizes)
Portrait and landscape compatibility

Facebook Algorithm and Image Performance

Factors That Boost Reach

Visual Elements That Increase Engagement:

Faces in images (+32% engagement)
Bright, colorful images (+18% reach)
High-contrast designs (+25% click-through)
Consistent brand colors (+23% recognition)
Original content (+40% vs reposts)

Posting Strategy:

Peak Times: 1-4 PM on weekdays, 12-1 PM weekends
Frequency: 1-2 posts per day optimal
Content Mix: 70% value, 20% promotional, 10% personal
Consistency: Regular posting schedule important

Content Performance Metrics

Key Metrics to Track:

Reach: Total unique users who saw your content
Engagement Rate: (Likes + Comments + Shares) / Reach
Click-Through Rate: Clicks / Impressions
Video View Rate: 3+ second views / Reach
Save/Share Rate: Indicates high-value content

Facebook Business Tools Integration

Meta Business Suite

Benefit: Better compression handling
Features: Bulk uploading, scheduling
Analytics: Detailed performance metrics
Cross-Platform: Instagram integration

Ads Manager

Image Guidelines: Automatic compliance checking
Performance: A/B test different creatives
Targeting: Audience-specific image optimization
Budget: Cost per engagement tracking

Industry-Specific Facebook Strategies

E-commerce Brands

Product Catalogs: 1200 x 1200px square images
Lifestyle Shots: Show products in use
User-Generated Content: Builds trust and social proof
Shopping Tags: Direct product linking
Carousel for collections: Multiple products per post

B2B Companies

Professional Imagery: Clean, corporate aesthetic
Infographics: Data-driven content performs well
Team Photos: Humanizes brand
Case Studies: Visual success stories
Event promotion: Webinars and conferences

Service Providers

Before/After: Shows transformation
Process Diagrams: Explains methodology
Customer Testimonials: Social proof
Local Content: Geographic relevance
FAQs: Visual answer cards

Restaurants & Food

Food Photography: High-quality, appetizing images
Behind-the-scenes: Kitchen and team content
Menu Items: Feature specials
Customer photos: UGC with permission
Events: Special occasions and promotions

Facebook Accessibility Best Practices

Alt Text for Images

Purpose: Screen reader compatibility
Length: 125 characters maximum
Content: Describe key visual elements
SEO Benefit: Improved discoverability

Color Accessibility

Contrast Ratio: Minimum 4.5:1 for text
Color Blindness: Don’t rely solely on color for information
Testing Tools: Use accessibility checkers
Inclusive Design: Benefits all users

Common Facebook Image Mistakes

Top 10 Mistakes to Avoid

Wrong Dimensions - Results in cropping or stretching
Too Much Text in Ads - Reduces reach and increases costs
Low Resolution Images - Appears unprofessional
Ignoring Mobile Display - Poor mobile experience
Inconsistent Branding - Confuses audience
Poor Text Contrast - Reduces readability
Outdated Information - Damages credibility
Generic Stock Photos - Reduces engagement
Ignoring Safe Zones - Important content gets cropped
No Call-to-Action - Missed conversion opportunities

Facebook Updates and Future Trends

Recent Changes (2025-2026)

Reels prioritization: Video-first content strategy
AI-generated content labeling: New transparency requirements
Privacy updates: Stricter data handling
Creator monetization: Enhanced tools for visual content
Threads integration: Cross-platform sharing improvements
Meta Verified: Enhanced features for verified accounts

Preparing for Future Updates

Video-First Strategy: Invest in Reels content
AI Integration: Understand automation tools
Privacy Compliance: Build first-party data
Cross-Platform Consistency: Unified brand across Meta
Threads readiness: Optimize for cross-posting

Tools and Resources for Facebook Images

Essential Design Tools

Image for Post: Facebook-optimized templates
Canva: User-friendly design platform
Adobe Creative Suite: Professional design tools
Figma: Collaborative design platform
Unsplash: Free stock photography

Facebook-Specific Tools

Meta Business Suite: Content management
Meta Ads Manager: Campaign optimization
Page Insights: Analytics and metrics
Creator Studio: Advanced media management

Image Optimization Tools

TinyPNG: Lossless compression
ImageOptim: Mac optimization tool
Squoosh: Google’s image optimizer
Kraken.io: Bulk optimization
Photopea: Free browser-based editor

Quick Implementation Checklist

Before posting any Facebook content, ensure:

Start Creating Perfect Facebook Images Today

Don’t let incorrect dimensions hurt your Facebook engagement and reach. Try Image for Post to create perfectly sized Facebook content in under 60 seconds. Choose from professionally designed templates or create custom graphics with our intuitive drag-and-drop editor.

With precise Facebook dimensions, optimized compression, and brand-consistent designs, you’ll maximize your organic reach and advertising ROI while saving hours of manual work.

Looking for more social media guides? Check out our Instagram Image Sizes Guide, LinkedIn Best Practices Guide, or Twitter/X Image Guide.

Facebook Image Sizes 2026: Complete Dimension Guide for All Post Types

Quick Reference: facebook Image Dimensions